The Importance of a Domain’s Age

Are you trying hard to increase the search engine friendly nature of your website? Have you ever thought about the age of your website? How does it affect the search result relevancy? The niche of search engine optimization is highly volatile. Newer trends keep on emerging and the domain’s age is a primary factor, which will determine the effectiveness of your time spent on tweaking and optimizing the website. No matter how hard you may try to fine-tune your website, you will have to acknowledge the age of the domain in order to make a website more receptive to search engines.

Old ManSearch engine companies tweak the relevancy algorithm periodically. Now they are trying to incorporate the human element into the paradigm. For instance, we will consider a real life scenario. If you wish to purchase an expensive electronic gadget, you will always procure the same from a trusted showroom that has been in operation for many years. The nature of trust that plays into this simple situation is highly relevant. Even if the product of your liking is slightly expensive, you will be willing to shell out a couple of extra dollars.

Search engines employ the same sentiments these days to rank a website. The greater the age of the domain, the better are the chances of it occupying the top spots on search results. This is highly significant because literally anyone can create a website within minutes these days. If they are aware of the SEO paradigms, then they can occupy the feasible spots on the search results. It is originally unfair and in order to uphold the integrity of these results, the search engines give ample priority to the domain’s age.

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What is WHOIS Information?

WHOIS information provides details about domains across the internet. While it is possible to maintain your privacy when registering a domain, if you do not choose the option to keep your domain information private it will be accessible to anyone in the world. The WHOIS system began as a method for system administrators to obtain contact information for IP address assignments and domain name administrators.

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A detailed guide on how to use Ahrefs

We use Ahrefs for most of our link profile analysis and domain buying needs – but we’ve noticed that a lot of our readers have a hard time using it to the fullest. We get that, since it’s not at all a simple tool if you start actually digging deeper than just clicking the domain overview button. It also has some cool keyword research tools if you use the Ahrefs platform correctly.

The main thing Ahrefs is huge for is competitor research. Chase really walks you down the process of doing competitor research in Ahrefs, and I honestly think he does a great job talking about the details and the strengths of the software. If you want to download the tools Chase talks about you can find these here.

We were sent this video by Bart from Antwerpen SEO; and he added the following message to pass along:

If you’re still on the fence about spending $180 a month for an SEO tool, this video really helps you pull the trigger. It’s by far the best marketing tool Ahrefs can imagine.

We agree. We use the “Broken Links” feature a lot to spot issues with people linking to both our site and our competitor’s sites. Another great feature on Ahrefs.

The Importance of Domain Age for SEO

When it comes to search engine optimization, or SEO, there are many different factors that contribute to a website’s rankings for a specific keyword. On page optimization, key word density, and backlinks are the most common, and important, factors in SEO. However, there is one other factor that may play a small role in a website’s rankings that is often over looked by webmasters, and that is domain age.

clock domain ageThe importance of domain age for SEO has been debated for several years now. Supporters of the theory that the longer your domain has been around the better it will perform in the search engines have two theories why this is the case. The first idea is that well established sites have old domain names and therefore old domains should have a well established website with quality content. The other idea is that spammers tend to register and drop domain names quickly, so therefore newly registered websites have a greater chance of being used for spam. While you may in fact be hosting a legitimate website on a newly purchased domain, in the eyes of the search engines you could potentially be a spammer and someone they want to keep their users away from. Obviously, spammers are now looking for domains with age to put their spam on, so when check the age of a domain, you should really also check its history.

There are several theories out there as to how Google uses domain age to influence a website’s rankings in their algorithm. One speculation is that Google will look at the date when the domain was registered and associate all of the documents on that website with the original registration date of the domain. This would give more legitimacy to the website’s content in the eyes of the Google search engine, allowing a website to rank higher for certain keywords.

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Why Get Your Own Domain Name For Your Website?

Picking out the right domain name for your website can be a daunting task. The others have already taken most of the domain names, and you will have to experiment with random names before selecting one among them. Before you venture out into the wilderness, allow me to ask you a simple query – what is the necessity to own a domain name? Why should you pay for the domain name when there are plenty of free web hosting providers who are more than willing to provide you with a custom domain name of your choice?

Domain NameI will start from the very basics and then illustrate the need for a private domain name. Most of you might be aware that the internet domains are actually IP addresses. It is tough to remember all the IP addresses. For instance, the IP address of is Now tell me, which one among these is easy to remember – the part or the numerals. Naturally, you will be more inclined to the domain name. After all, who has the time to sit and memorize all the IP addresses? Do you realize the importance of a custom domain name?

By registering a domain name, you are doing more good to the visitors. Instead of learning complex IP addresses, they just have to remember the domain name. If they are aware of your domain name, they can easily input the same on their internet browser to view your website. This is the primary reason to own a domain name. Secondly, let us consider that your existing web hosting provider is charging exorbitantly for maintaining your website. You can easily shift to another web hosting provider without the knowledge of the visitors! In simpler terms, the minions who will be flocking on your website are not going to be aware of the under currents. Give it some thought and you will realize the feasibility of the same.

Thirdly, you will be able to carve a unique space for yourself in the cyberspace. It is perfectly normal for a homemaker to start blogging with one of the free domain name providers. The situation does not seem perfect if you are a budding entrepreneur. Your domain name should reflect the name of the parent company. Only then, you will be able to attract newer clients. High level clients will always look out for such fine features before discussing business.

Finally, you can even make extra money by owning a domain name. For instance, if you are into blogging, you can always submit your domain to advertising networks. Contextual pay-per-click advertising networks will pay handsomely and in fact, many bloggers are making extra sums every month through these networks. Advertisements will be displayed on the various web pages, and if you are diligent enough, you can tweak the website to be search engine friendly. Such a portal can attract lots of internet traffic, and you can expect regular payments from several advertising networks. Please be warned – do not cram the entire website with various adverts. That would be a major turn off for most of the visitors.