It is generally agreed that the more advertising, especially free, that a business or website can undertake, the better. And so it seems that making a fan page on Facebook would have its benefits. But before we speak about the advantages of FB fan pages, we want to make you aware of two critical points.
- Just because you already have thousands of “friends” on Facebook does not mean they will quickly and immediately run over to your fan page. We have seen that even seasoned internet marketers and well-known individuals have had to use some creative techniques to get their “friend” base interested.
- It is a lot of work to get users to your Facebook fan page. In addition, once they are there, you need to interact with them to make the page successful and keep their attention. You really need to make it useful for them because they are not going to waste valuable time coming to see nothing. Likewise, the page needs to be updated regularly. Ignoring the page will backfire on you and your marketing efforts.
Now that you understand that Facebook fan pages do not equate with instant success, let’s take a look at the reasons why you should persevere and the benefits associated with making a fan page for your business or website on Facebook.