Anyone who has ever browsed the internet knows that many websites contain Privacy Policies. Although there currently is no law mandating the inclusion of Privacy Policies for internet sites, they are very important. Just as important in fact as your Terms and Conditions, Site Map and About Us pages.
Over the past few years, internet spam has become an annoying and progressive problem for many consumers. Because internet users are now concerned about having their personal information scattered about, the inclusion of a Privacy Policy on your website has become a very important factor. Internet users are now, more than ever, concerned about who sees their information and how their personal information may be used when they visit your site. They want to ensure that their identifying information will not be sold or used in any marketing efforts that they have not solicited personally.