In addition to using social networks to grow your business and find loyal followers, it is important to also understand the significance and power of social bookmarking sites. Whereas social networks are a type of community where like-people congregate, social bookmarking is a way to make public your favorite sites and web pages. Instead of bookmarking a site on your hard drive for your own pleasure, you let others know about it so they can bookmark the site as well. Examples of social bookmarking sites are Reddit, Technorati, Slashdot, Propeller, StumbleUpon, Digg and del.icio.us (now called Delicious).
In the early days of Slashdot, if someone let others know about your site, you could potentially receive thousands of visitors, and many websites crashed due to the unexpected volume. So, if you think these sites are a waste of time where your business website is concerned, you must rethink your strategy! To be able to get your content or news story on the “buzz” page of Stumbleupon, the “front” page of Digg or the “popular” page of Delicious is an incredible feat and definitely a boost to any website.
Stumbleupon can be be quite useful for your business as a way to attract quality traffic. Although the site will ban accounts that display outward instances of spam and self-promotion, it will send visitors to your site with just a few “thumbs-up” to your page that was stumbled. Thumbs-up is the way in which other users vote for your page. The site also allows you to make a profile page which is advantageous.
Delicious is much less restrictive because the other users do not have to vote for your page or content. You can basically bookmark every page within your website. In addition to potential traffic, the backlinks will help your search engine rankings. We are not saying, however, that you need hundreds of inbound links from the same site. Many people also express the loyalty of Delicious users, the fact that they come back regularly looking for content in their areas of interest. As a way to organize your bookmarks, you can give them “tags” which is similar to categories.