Have you ever considered how search engines are able to display the most relevant results? An Indian searching for personal injury lawyers is interested in learning about prominent attorneys in India. Imagine the scenario when Google displays the contact details of an American lawyer to an Indian user! In simple terms, search engines incorporate advanced algorithms that display results that are highly relevant to a country or a particular region. In the subsequent sections, we will consider the same comprehensively.
In order to obtain a good ranking in the country specific search engines, you will have to consider certain strategies. You must always consider the country where you are planning to host the website. For example, if you wish to promote a service in America, please ensure that an American company that has servers in USA does the web hosting. If you tweak the website in an optimum manner, then the search engine rankings will increase within no time. Many webmasters fail to grasp this concept and wonder what went wrong! Because we’re active in Belgium, we are experts on the subject. Many of our sites, like our wine site, rank in both Belgium and The Netherlands with different pages.
How does a search engine determine the country of an internet user? Every cyber citizen will have a unique IP address. This IP address is relevant to an ISP (internet service provider). Search engines will determine the ISP and will subsequently display country specific search results. The same company will employ another strategy too to determine the precise location of a user. The domain name plays a significant role in deciding the appropriate location. For instance, the websites hosted in the United Kingdom will have a co.uk domain name. Similarly, those websites hosted in China will have co.cn domain attributes. If you wish to entertain the interests of the Chinese, please opt for a co.cn domain and a web hosting company that has servers in China.
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