It is generally agreed that the more advertising, especially free, that a business or website can undertake, the better. And so it seems that making a fan page on Facebook would have its benefits. But before we speak about the advantages of FB fan pages, we want to make you aware of two critical points.
- Just because you already have thousands of “friends” on Facebook does not mean they will quickly and immediately run over to your fan page. We have seen that even seasoned internet marketers and well-known individuals have had to use some creative techniques to get their “friend” base interested.
- It is a lot of work to get users to your Facebook fan page. In addition, once they are there, you need to interact with them to make the page successful and keep their attention. You really need to make it useful for them because they are not going to waste valuable time coming to see nothing. Likewise, the page needs to be updated regularly. Ignoring the page will backfire on you and your marketing efforts.
Now that you understand that Facebook fan pages do not equate with instant success, let’s take a look at the reasons why you should persevere and the benefits associated with making a fan page for your business or website on Facebook.
Once you have been able to build a loyal following, you will see results in terms of interactivity and possibly sales. Friends and other followers who come to your fan page expect to see a small amount of sales material. They do know that you are trying to promote yourself and are lenient in that regard if your page is useful as well. Further, if you make sure that you engage your followers and take part in conversations, then you can keep their interest long-term.
One of the key benefits of using a Facebook fan page is to help past and existing customers. They can ask questions about products and find out how to fix their problem with a specific item. Let’s say you are a plumber and someone needs tips on fixing a pinhole in a copper pipe, this is a great way for them to interact with you. Likewise if you have a service to sell, your fan page can be a type of FAQ (frequently asked questions) for potential customers.
Another major benefit of having a fan page is the analysis that FB provides. The site gives you statistics on gender, age, location, and who interacts with you. This information is invaluable because it helps you to hone in on your target market. By using these numbers, you can quickly gear your business or website to these users and potential customers.
Facebook fan pages are a great way to handout or disseminate information. Let’s say you are going to be in a particular city holding a seminar or other type of event. Letting your fan page participants know is better than sending out general emails. Also, current specials, coupons and free shipping deals are excellent motivators to keeping your loyal followers.
Lastly, where Facebook communities or circles of friends tend to be private, your fan page puts your business or website out into the public arena. This leads to another link for your website and helps with your SEO efforts. Also keep in mind that, contrarey to actually advertising on Facebook – creating a page is absolutely free – and looks much less obtrusive. It really is a must!