Why it is important to track your website’s statistics

statisticsOnce a website has been built and launched, there is still plenty of work required on a regular basis. One of those tasks is promotion, and the other is understanding what the website is doing in terms of traffic. Without traffic, a website is useless, and the only way to know about the traffic is through statistics. Statistics provide website owners with knowledge. Stats help web managers fine-tune their sites and enhance features.

Ultimately, tracking website statistics helps them to make money. Basically, tracking stats is one of the most important functions a webmaster has. Consequently, we are going to highlight why it is important to track your website’s statistics.

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What is the best strategy: One big site, or many small sites?

Without doubt, there is much controversy or debate regarding whether you should devote your efforts to one big site or many small sites. And the truth is that both sides of the discussion have valid points to make. For a webmaster earning a significant income with a specific business model, that is the side of the debate that she will choose. For her, that has been her success and she will vouch for that method.

Since this article is not going to say one side is right and one is wrong, let’s examine the advantages and the best strategy of maintaining one big site versus creating a network or portfolio of many small sites.

Web Development

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Biggest Benefits of Starting an Online Business

Starting an online business can have many benefits for you both personally and professionally. Just the rewards from achieving something different can be stimulating. But, of course, most people want to see other benefits as well so we’ll discuss the biggest benefits of starting an online business.

Tax deductions from an online source are great. When you start the business, you have more costs and little or no income. This means that in many jurisdictions, you can use the losses from your online business to offset or reduce your income from your job. Once you start making more money, the benefits will not be as pronounced but certainly in the beginning, your income taxes should be reduced.

Online BusinessAnother benefit to starting an online business is to augment your weekly or monthly earnings. Today, many families are finding it difficult to cope even with more than one job or more than one person in the household working. Making ends meet has become a burden and being able to earn some extra cash is a real savior to many.

Presently, starting an online business is much cheaper than starting a bricks and mortar enterprise. Basically a nine dollar domain name and a five dollar web hosting account can have a webmaster up and running in a matter of hours. The domain name renewal is not due for another year so that is a one-time cost and hopefully by the next month, you have your fee for the hosting account. Five dollar hosting sure beats rent on an office or store!

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Basel WordPress Theme Review: Our new favorite!

basel wordpress theme

Basel is a premium WordPress theme with a minimalist look and several impressive features that blend together to make a powerful eCommerce website. The theme was developed by Xtemos and was officially launched in March 2016. With features like drag and drop page builders, premium sliders, woocommerce, and 360-degree product view function, Basel makes building an attractive and artistic website feel almost effortless.

The vast number of features and theme settings or options also make it a very versatile theme. It can create eCommerce websites of different products ranging from electronics, furniture, clothes, watches to flowers. We have recently used it ourselves in the launch of Nasma.be, a spiritual webshop that works with WooCommerce and uses a lot of the features Basel has to offer!

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The best WordPress Instagram Feed plugins

WordPress Instagram Plugins

instagram feedInstagram is the most popular photo & video content social media platform out there. A lot of people are very active in Instagram and love showing off their feed everywhere they can. For a lot of bloggers and webmasters, their Instagram feed is an addition to their website or blog content; and thus people love combining the two in a visual manner.

If you want to display photos from Instagram on your WordPress website, regardless of your budget, there are some easy tools to help you do so.

  1. Spotlight Social Photo Feeds
  2. Smash Balloon Social Photo Feed
  3. Feed Them Social
  4. WPZOOM Social Feed Widget
  5. Enjoy Plugin for Instagram

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Can “Start page directories” be valuable?


startpagina logoIn The Netherlands, there is an extremely famous website calledstartpagina.nl. It’s a website that does very little other than listing a bunch of links on very specific topics, managed by editors for each category. Yes, we know directories in the rest of the web too; but in The Netherlands these are actually quite unique. A large portion of the backlinks for most domains are comprised of links from “start page directories” like startpagina.nl, and they have a great deal of impact on the Dutch (and Belgian!) SERPS.

There are literally thousands of other directories very much like this. Some are general like Superstart.be; some are very specific to a micro-niche.

Now, can this work in the American SERPS? Is this an outdated method, or can it still work? We think the relatively weak link profiles in the Netherlands and Belgium allow these kind of websites to still have an impact; but honestly, we don’t think this is still viable in the US or the UK. Some high-level directories might still be effective; but it should always be a very small part of your linking profile if you ask me!

What do you think? Do you use these type of directories?

How to: automatically create featured image for a post in WordPress in the right size

featured image wordpressWe’ve all been there: you want to create a simple but pretty featured image on each blog post, but the images you have on your site have the wrong dimensions; or you don’t have the Photoshop-skills to create something with the correct dimensions that works for your WordPress theme. Well; we had the exact same issue on our hair restoration & rejuvination site Union of Barbers. The product photos we used had the exact wrong dimensions; making the featured image look silly and the site look completely unprofessional. We went looking for a nice solution; and actually found a little gem of a WordPress plugin called “Featured Image Generator”.

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The Importance of Keeping Your Blog Up to Date

Blogging has become a popular way for individuals and businesses to share their thoughts, ideas, and experiences with a wider audience. Whether you run a personal blog to document your life or a business blog to showcase your products and services, it’s important to keep your blog up to date. Here are a few reasons why:

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Tips to help you succeed in guest blogging

The Internet is full of bloggers, from industry leaders to your neighbors, and everyone has something to say – if you want them to lend you their platform, you have to do it the right way. Want to get your foot in the door? Here are some strategies that will help you do guest blogging to help your SEO efforts.

Write well

This is very important. There is a lot of bad writing on the internet and adding more of it will not impress anyone. Practice your writing, improve your skills and make sure you have access to a good editor or that you are a good editor yourself. Getting a guest post is hard enough – don’t make it harder on yourself with bad writing.

Make yourself known

guest bloggingWhen it comes down to it, the goal of guest blogging is to get your name out there as someone who has useful things to contribute. Whether you’re contributing to a controversial discussion, suggesting a solution to a problem, or just contributing to general knowledge, the important thing is to show people that what you have to say is worth reading.

What many people don’t realize is that you often need to do this before you start blogging. If you want to have a guest post on someone else’s website, you need to show that you care about the topic and have interesting, useful things to say. One of the most natural ways to do this is to become part of that blog’s community.

By commenting regularly on the bloggers, you can show that you are interested in their environment, that you value what they say, and that you have interesting contributions to make. If you engage a blogger in conversation through the comments on their blog, you’ll go a long way toward receiving an invitation to guest post.

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