Meta elements in HTML

Meta elements are available in HTML or XHTML elements that will provide a structured metadata about the web page. All the elements can be placed as the tags in the head section of HTML and XHTML documents. All Meta elements are used for the purpose of page description, keywords and for other metadata that is not provided in other had elements and attributes. In Meta element section, there are four valid attributes and they are:

  • The content
  • The name
  • The http-equiv
  • The scheme

All head elements will contain general information about any of the document. In HTML, there is even Meta element which is included in the head elements. All the purpose of the Meta element is for providing all Meta information and about the document. Most of the Meta elements are used for private information and this will be relevant to the browser or the search engines that will be describing about the content of the document.

In one of the Meta element form, you can specify the header that should be sent before any of the actual content when the HTML page is served from the web server.

<meta http-equiv="Content-Type" content="text/html" />

The above mentioned syntax specifies that page should be served with the HTTP header that is called the “Content Type” that will have a value ‘text/html.’ The typical use of Meta element specifies the document type and what kind of content it will render. The Meta elements always define the keywords of the page (example below from H-Models):

<meta name="keywords" content="magazines,lingerie,vanessa fonseca,spicy lingerie,bar refaeli,bikini" />

Generally, the Meta element specifies the name and the associated content attributes that will describe the attribute of the HTML page. E.g.:

<meta name="keywords" content="wikipedia,encyclopedia" />

In the above example, the Meta element defines containing the “keywords” that is relevant to the document. The Meta tags are also used for locating and for indicating business servers.

<meta name="zipcode" content="45212,45208,45218" />

The zip code Meta tags defines the geographical information.

However, there is a drawback of the Meta element in HTML. The Meta tags of HTML are used too much for webmasters and that uses Meta tags in spamming like repeating of the keywords that will give the pages a higher ranking in the different search engines. Apart from the Meta tags that are being regularly used, you can even sometimes find the unknown Meta tags attributes and here is a similar example:

<meta name="security" content="low" />

This is completely unique in accepting the unknown Metatags that will have some thing for the site.

The Meta tags are the purpose of providing information about the web page and in most cases it help the search engines to categorize correctly. They are inserted in to HTML documents that are not directly visible by the viewer. The Meta tags are essential attributes for the HTML document and they are mostly used by internet professionals (e.g. Frederik Van Everbroeck, an example of very good meta targeting). With Meta tags they explore different techniques for the purpose of search engine optimization that is done utilizing different Meta tags elements.