Have you ever considered how search engines are able to display the most relevant results? An Indian searching for personal injury lawyers is interested in learning about prominent attorneys in India. Imagine the scenario when Google displays the contact details of an American lawyer to an Indian user! In simple terms, search engines incorporate advanced algorithms that display results that are highly relevant to a country or a particular region. In the subsequent sections, we will consider the same comprehensively.
In order to obtain a good ranking in the country specific search engines, you will have to consider certain strategies. You must always consider the country where you are planning to host the website. For example, if you wish to promote a service in America, please ensure that an American company that has servers in USA does the web hosting. If you tweak the website in an optimum manner, then the search engine rankings will increase within no time. Many webmasters fail to grasp this concept and wonder what went wrong! Because we’re active in Belgium, we are experts on the subject. Many of our sites, like our wine site, rank in both Belgium and The Netherlands with different pages.
How does a search engine determine the country of an internet user? Every cyber citizen will have a unique IP address. This IP address is relevant to an ISP (internet service provider). Search engines will determine the ISP and will subsequently display country specific search results. The same company will employ another strategy too to determine the precise location of a user. The domain name plays a significant role in deciding the appropriate location. For instance, the websites hosted in the United Kingdom will have a co.uk domain name. Similarly, those websites hosted in China will have co.cn domain attributes. If you wish to entertain the interests of the Chinese, please opt for a co.cn domain and a web hosting company that has servers in China.
Diligent SEO professionals will be aware of such anomalies. They make use of intricate web tools to determine the exact hosting location of a website. Once they have resolved the same, they will begin to work on the page rank improvement measures. A prominent measure is to exercise link building. The links pointing to the website along with those that originate from the website will play important roles. Please concentrate on the quality of the incoming and outgoing links – not on the quantity. Likewise, the language of the website also settles its optimum page ranking.
It is a good practice to be aware of such desperate measures if you wish to see an improvement in the page ranking of your website. Here is an insider tip that is very effective – if viable, please include details and other information about local businesses in the website (which you wish to promote). If you are willing to spend some time researching on the niche, you can come across plenty of tools that will get the job done. Learn the complex concepts that involve geo-marketing and incorporate them on your website. Sooner or later, the website might find favor in the eyes of the country specific search engines.