A Twitter page is a good idea for businesses who want to keep themselves and their brands in the limelight. That does mean that every time you “tweet”, you have to promote your website link, but it does mean that you should be adding useful information to conversations to let people know you care and can offer something of value or substance. Although there are no specific rules of etiquette for using Twitter, there are nonetheless, some things that are common sense really. Before we look at the benefits of making a Twitter page for your business or website, let’s examine two things which you must avoid.
1. Avoid the urge to “tweet” 24/7. Unfortunately many people are finding that Twitter is addicting. Somehow they feel if they are not tweeting, they are out of the loop. Understand that reading every update and tweeting is a detriment to your business and your time management.
2. Although Twitter is very informal, avoid the urge to talk about frivolities. Be professional. No-one cares about your cat using the litter box or your pants that are too short.
Despite these two warnings, there are a variety of reasons and benefits to make a Twitter page for your business. Here is our list abbreviated in point form.
- A way to build excitement and interest for a new product. You can give users advance notice of an event or a product launch in the pipeline.
- Responses are immediate which aids in information gathering. If you want to know what your customers think or need input on something, a poll or question will help you get what you need. Just be careful not to divulge proprietary info for which you have not yet trademarked or patented.
- A form of networking. Find joint ventures, freelancers, customers, and mentors.
- Twitter is a consistent place to find you. Many people follow others on particular blogs or magazines. Once you are no longer a contributor, there is no way to follow you anymore. A Twitter page resolves that issue.
- Encourages you to work especially when your page is busy.
- Gives you the topics to create articles and blog posts.
- Spy on your competitors.
- If you need clarification on something, get help from others by asking your question.
- You will receive traffic if you are helpful to others. Don’t only use your links to your website but also show links to general websites which are beneficial to the reader. For example, if you do accounting, and someone asks a particular question, there is no reason why you cannot send her to the relevant page on the IRS site or a certified accounting association.
- Twitter users will spread your word if they like you.
- People are more in tune with an identity, a person, rather than a company logo.
- Level playing field. You can connect with experts where otherwise it would have been impossible. Try contacting experts by telephone or mail. But many times, they will communicate with you on Twitter pages.
- Twitter gets information out instantly. Many see the “news” on Twitter pages before newspapers.
- More than one person in an organization can tweet on the page.
- Search to find out what others think about your products and add useful information to their sites. But do not get defensive and engage in combat. Use the information to improve your situation. Be helpful above all.
- Can be used for instant meetings when people are not in the same location.
As you can see, if used properly, making a Twitter page for your business or website has many benefits. We have a very young twitter-page over at @dom4j – but have had great succes with The Lingerie Post‘s twitter-page!